Dear SCCDA Family,
I hope everyone is thriving in 2025. I want to express my gratitude to all who supported my election as the president of SCCDA for the upcoming year. As the new president, my aim is to build on the achievements of our previous leaders. I would like to acknowledge past president Jewel Canty and the SCCDA board for preparing me to take on this role. As a result of Jewel’s leadership, SCCDA was able to build upon the momentum of the previous couple of years by hosting our first Spring Fling event, launching our website refresh, creating our association YouTube channel, increasing non-member Fall Conference attendance, and offering an association high of 8.5 CEUs.
After last year’s growth, it seems fitting that SCCDA’s theme of the 2025-2026 year is “Making Connections”. My goal is for the SCCDA to continue the work set forth by previous leadership and prioritize making connections with individuals and organizations interested in career and workforce development in our state and beyond.
Here is a list of objectives to support making connections in the coming year:
- Enhance Statewide Presence (Regional Meetups)
- Social Media Marketing Expansion (Weekly Content and Engagement)
- Branding Refresh
- Increase SCCDA Membership (Organizational and new CDFs)
Enhance Statewide Presence
Our objective is to organize regional meetups twice a year during the summer and fall. These 1.5-hour sessions will occur between 11:00 a.m. and 2:00 p.m. at career development-related organizations and agencies. The meetups will serve as exclusive networking opportunities and site visits for SCCDA members, offering CEUs based on GCDF core competencies, such as Promotion and Public Relations. Additionally, we plan to donate $500 each to four non-profit organizations, totaling $2,000 annually, while collaborating with related professional associations.
Social Media Marketing Expansion
We intend to post weekly on SCCDA’s social media platforms, including LinkedIn, Facebook, and Instagram. To streamline our efforts, we will establish a Buffer Social Media Management Account. Our marketing strategy will feature an overview video of SCCDA, an annual marketing calendar, and the launch of SCCDA merchandise through an online storefront.
Branding Refresh
SCCDA has recently unveiled our new branding campaign, aimed at refreshing our image and better aligning our identity with our mission. This initiative emphasizes inclusivity and welcomes all career development professionals, regardless of their organizational ties or interests.
Increase SCCDA Membership
Our goal is to welcome five new organizational members during the 2025-2026 period. A comprehensive organizational membership policy and procedures will be developed, emphasizing membership benefits while introducing new discounts and rates. The SCCDA will explore offering one year of free membership to recent CDF class graduates and coordinate with statewide CDF instructors for implementation.
SCCDA is looking forward to these projects and believes they will greatly benefit the members we serve. Please feel free to reach out if you have any questions or suggestions on how SCCDA can make a greater impact in our mission to INSPIRE!
Thank you for your ongoing support.
Sincerely,
Kevin Staggers
SCCDA President (25-26)
